Chapter 06

场景:购物与还价

第六章 · 服装店、超市、市集、退换柜台——把"我就看看"到"能便宜点吗"全部讲清楚。

购物场景包含四大流程:浏览、询问、试穿/试用、付款;以及两个延伸场景:砍价和退换。中国学习者特别容易在"我就看看"和"砍价"上犯怵,本章把这两个难点拆透。

步骤 1:进店与浏览

"我就看看"——最难的开场

店员一进门就问 Can I help you?,中国学习者通常一愣,硬挤一句 "No" 显得粗鲁。正确的口语是:

中文意图英文表达语气
我就看看,谢谢。I'm just browsing, thanks.最常用
我先随便看看。I'm just looking around.同上
我看到再叫你,谢谢。I'll let you know if I need anything, thanks.礼貌切断
我先逛一下。Just window shopping.不一定真买
是的,能帮我吗?Actually, yes — could you help me?真要帮助时

主动询问

中文意图英文表达
这个多少钱?How much is this?
这个怎么卖?How much does this go for?
有别的颜色吗?Do you have this in another color?
有别的尺寸吗?Do you have this in a different size?
有 M 码吗?Do you have this in medium?
这个是新款吗?Is this the latest model?
哪一款最受欢迎?Which one is the most popular?
这个有保修吗?Does this come with a warranty?
能给我看看那个吗?Could I take a look at that one?
这是真皮吗?Is this real leather?
含税吗?Does this include tax?
这是什么材质?What's it made of?

步骤 2:试穿(服装、鞋子)

中文意图英文表达
我能试穿吗?Could I try this on?
试衣间在哪?Where's the fitting room?
(试穿后) 不太合身。It doesn't quite fit.
有点紧。It's a bit tight.
有点松。It's a bit loose.
(肩部) 太紧了。It's too tight on the shoulders.
我想要小一码。Could I get this in a smaller size?
能拿一双小一号的吗?Could you bring me a size smaller?
看起来怎么样?What do you think?
我再考虑一下。I'll think about it.
就要这件。I'll take it.
这双我要了,那双我要再想想。I'll take these. I'm still deciding on those.

美式与英式尺码

女装:美式 0/2/4/6/8 ≈ 英式 4/6/8/10/12 ≈ 欧码 32/34/36/38/40。鞋码也不同——美 7 ≈ 英 5 ≈ 欧 38。不要凭印象,店里直接量脚或问 What size am I in your sizing?

步骤 3:砍价(仅限可砍价场所)

这是中国学习者最大的认知差异。美国连锁店、商场、品牌店:完全不能砍价。只有以下场景可以砍价:

在不能砍价的店里说"Can you give me a discount?",店员只会礼貌地说 Sorry, the price is fixed.——没有冒犯,但你也得不到任何东西。

砍价句型(轻 → 重)

程度英文表达含义
极轻Is there any wiggle room on the price?价格有商量空间吗
Could you do a little better on the price?能再便宜点吗
Is this your best price?这是最低价了吗
Would you take 50?50 块行吗(直接报价)
I can do 80, cash.我能给 80,现金
Could you knock off 10 bucks?能减 10 块吗
较重That's a bit out of my budget.有点超出预算
较重I saw a similar one for less.我看到差不多的更便宜
组合If I take both, could you do a deal?两个一起买能优惠吗
结束Let me think about it.我再想想 (走开通常会被叫回)

砍价对话演练

How much for this scarf?
摊主
Forty dollars, my friend.
Hmm. Is there any wiggle room?
摊主
For you, thirty-five.
Could you do twenty-five?
摊主
No, no. Thirty.
Twenty-eight, and I'll take it.
摊主
Deal.
砍价礼仪

砍价不能撕脸——全程要带笑、不急不躁。"Let me think about it" 是核武器:往店外走两步,摊主多半会喊回来给你最低价。但如果摊主直接说 Have a nice day 而不挽留,说明那真是底价了。

步骤 4:付款

中文意图英文表达
我能用信用卡吗?Do you take cards?
能刷 Apple Pay 吗?Do you take Apple Pay?
能开发票吗?Could I get a receipt?
请帮我打包好。Could you wrap it up nicely?
这是礼物。It's a gift.
能用礼品袋装吗?Could I get a gift bag?
不需要袋子,谢谢。I don't need a bag, thanks.
我要袋子。Could I get a bag?
能加入会员吗?Could I sign up for the rewards program?
这件能减税吗 (旅客)?Does this qualify for tax refund?
付款词汇

card 在英语国家口语里默认指银行卡(信用卡或借记卡)。cash 现金,contactless 闪付。Could I get a bag? 在欧美超市很多收 5 美分–25 美分的塑料袋费——值得问之前先确认 Is the bag free?

步骤 5:退换货

退换货是中国学习者最容易"语气失败"的场景。下面是从下到上的标准流程。

开场

中文意图英文表达
我想退一下这个。Hi, I'd like to return this.
我想换一下。Hi, I'd like to exchange this.
这是发票。Here's the receipt.
这是上周买的。I bought it last week.

说明原因

中文意图英文表达
不太合身。It didn't fit.
颜色和我想的不一样。The color wasn't quite what I expected.
我老婆已经有一件一样的了。My wife already has one like it.
有瑕疵。There's a defect on it.
它不工作了。It stopped working.
跟描述不一致。It's not as described.

结果协商

中文意图英文表达
我能全额退款吗?Could I get a full refund?
能退到原卡吗?Can it go back to the original card?
店内信用也可以。Store credit is fine.
能换大一码吗?Could I exchange it for a larger size?
这个还在保修吗?Is this still under warranty?
多久能拿到退款?How long until I see the refund?
中式陷阱

不要说 This is broken, I want my money back NOW.——会被解读为攻击性。即使你确实有理,也要软化语气。Hi, I bought this last week and unfortunately it stopped working. Could I get a refund or an exchange? ——同样的诉求,结果完全不同。

超市与日用品

中文意图英文表达
请问 X 在哪个货架?Excuse me, which aisle is X in?
我找洗发水。I'm looking for shampoo.
有没有买一送一?Are there any BOGO deals?
这个会员价是多少?What's the member price on this?
这台秤怎么用?How does this scale work?
这是过期的吗?Has this expired?
请问保质期到什么时候?What's the expiration date?
请帮我切一下。Could you slice this for me?
请帮我称一下。Could you weigh this for me?

aisle(音 /aɪl/,"l 不发音")超市过道。BOGO = Buy One Get One,买一送一。

完整对话演练:买一件外套

店员
Hi, can I help you find anything?
Just browsing, thanks. (走了几步) Actually — do you have this jacket in medium?
店员
Let me check. (拿来) Here you go.
Thanks. Could I try this on?
店员
Of course. Fitting rooms are on your right.
你 (穿后)
It's a bit tight on the shoulders. Do you have a size up?
店员
Yes, large is right here.
你 (再试)
This fits better. I'll take it. Is this on sale?
店员
It's 20% off this week.
Great. Do you take Apple Pay?
店员
Sure, tap right here.
本章总结

"我就看看"用 I'm just browsing。问款式用 Do you have this in ...。砍价只在合适场所,且要软化——Is there any wiggle room?。退换永远 Hi, I'd like to return this 开场,然后说原因。语气比内容重要十倍。

本章实操作业

  1. Do you have this in ... 造 5 个真实例句(颜色、尺寸、款式各不相同)。
  2. 背一段 30 秒的"退货开场白"——包含问候、原因、请求三段。
  3. 下次去超市,用英语在脑子里默问一次 Excuse me, which aisle is shampoo in?